Effective Date: 13/03/2025

At Red Balloon of the Air, we are committed to protecting your privacy. This Privacy and Cookies Policy explains how we collect, use, and disclose information when you visit our website. By using our website, you agree to the terms of this Privacy and Cookies Policy.

1. Information We Collect

When you visit our website, we may collect certain information automatically through the use of analytics tools. This information may include:

• Device and Browser Information: Information about the device and browser you use to access our site, including IP addresses, device type, operating system, and browser type.
• Usage Data: Data on how you interact with our website, such as pages viewed, time spent on the site, and other usage statistics.
• Cookies and Similar Technologies: Information collected through cookies and similar technologies that help us provide better site experiences and understand user patterns.

2. Use of Analytics

We use Jetpack for analytics purposes. Jetpack helps us understand how visitors engage with our website by collecting usage data, such as page views, navigation patterns, and other interactions. This data helps us improve our website’s content and functionality.

Important: Jetpack uses cookies and similar technologies to collect and analyse information about your use of the website. Jetpack collects data with IP addresses anonymised by default and employs data retention controls. For more information about how Jetpack processes your data, please visit Jetpack’s Privacy Policy.

3. How We Use Your Information

The information we collect may be used:

• to analyse website traffic and improve user experience;
• to improve our website’s content and functionality;
• to monitor and enhance the performance of our website;
• to evaluate the effectiveness of our communication strategies;
• to remember users’ consent preferences so that their preferences are respected on subsequent visits to this site.

We do not use the collected data to personally identify you or share it with third parties except as described in this policy.

4. Data Security

We take the security of your personal information seriously. While we implement reasonable security measures to protect your information, please be aware that no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security.

All RBAir staff receive regular training on Information Security and Data Protection as a security measure for internal processing of any data collected in alignment with this policy.

5. Third-Party Links

Our website may contain links to third-party websites. This policy applies only to the data collected by rbair.org.uk and does not apply to third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

6. Your Rights

You have the right to access, correct, or request deletion of your personal information. You may also have the right to object to or restrict certain types of processing of your data.

You can opt out of Jetpack tracking by:

• Disabling cookies in your browser settings
• Using private browsing or incognito mode

7. Changes to this Privacy Policy

We may update this policy from time to time. Any changes will be posted on this page with an updated ‘Effective Date’. We encourage you to review this policy periodically to stay informed about how we are protecting your data.

8. Contact Us

If you have any questions about this policy or our data practices, please contact us at dpo@rbet.ac.